For retail businesses
Reviews answered fast, across every location, without adding to your to-do list
Whether it’s one shop or several, REPLYfairy treats every location the same way.
What we specifically watch for
Always flagged, never auto-posted
Reviews mentioning a product defect, an injury linked to product use, or a discrimination concern are automatically flagged for your review — these carry consumer-rights and reputational weight that a generic auto-reply shouldn't handle alone.
Examples
What drafts actually look like
and how each one gets handled
Auto-approved
Review
★★★★★
“Really great customer service — helped me find exactly what I needed and even price-matched a competitor.”
Thank you for the kind words — glad we could sort you out properly. Come back and see us again soon!
Clearly positive, no risk factors, within your auto-approve threshold.
Sent for approval — below threshold
Review
★☆☆☆☆
“Item arrived damaged and customer service took over a week to even respond.”
I’m sorry this happened, and sorrier still about the delay. Please reach out directly with your order details.
Flagged because: rating below your threshold.
Sent for approval — safety flag
Review
★★★☆☆
“The charger I bought started smoking when I plugged it in.”
[Drafted, held for your review — a product safety claim is never auto-posted, regardless of rating.]
Flagged because: product safety concern — escalated regardless of rating.
See what REPLYfairy would draft for your actual recent reviews
REPLYfairy is trading name of IQspeaks Limited
Registered in England & Wales as IQspeaks Limited, Company No 09932765.